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Creation of engaging content on social networks – RISMedia


To create a successful social media presence, you need to share content that will strengthen your brand and engagement. Before you can create an engagement, you need to understand what it is.

Understand engagement

If your followers are engaging with your social content, it means they’ve done something like:

– Retweet or mention your content if you use Twitter.
– Comment or like your content on your social networks.
– By clicking on your links if you run ads.
– Using your branded hashtags.

Each social media channel will have its own way of measuring your engagements. To better understand how to measure engagement on your social channels, check out this RISMedia article.

Create video content

As social media has grown, so has the presence of video. Video is one of the most engaging forms of content on social media. You can use videos to showcase a list or even share content relevant to the state of your local market.

While everything you post to your social media doesn’t have to be a video, you should add a healthy dose of video to your social media content plan. For some tips on creating great videos, go here.

While you can create a pre-recorded video, there are benefits to going live on social media to connect directly with your audience. You can use live video to take a virtual tour or to be more interactive with your subscribers. Using live videos can take you to the next level of social media engagement.

To ask questions

On social media, one of the easiest ways to get engagement is to ask a question or take a survey. On Instagram, you can run a poll with Instagram Stories and get direct engagement from your followers. On Facebook and Twitter, you can create a survey for your followers to collect engagement. The best way to answer these questions is to choose topics that are relevant and interesting for your followers.

Engage with your followers

To continue creating engaging social content, you need to make sure that when your followers engage with your content, you engage with them again. For example, if one of your subscribers comments on your content, reply to them. With the way social media algorithms work, the more engagements on your content, the more likely it is that others will see that they continue to grow and garner more engagement.

Managing your social networks can be difficult, and making your content engaging can be even more difficult. If you need help managing your social media channels, Social Fuel is here to help.

Patty mcnease is Vice President of Brand Marketing for For more information, please visit

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