Combating disinformation through media literacy
AMID efforts to curb the pandemic with the rollout of vaccines, the World Health Organization has also expressed concern over the misinformation that has taken place online.
Called an infodemic, a hanger of “information” and “epidemic,” it usually refers to false or misleading information – this time leading to hesitation in vaccination.
In addition, calls have also been made to make media and communication studies a compulsory subject, starting in high school, to educate the public about the danger of fake news.
Nur Leila Khalid, professor of media and communication studies at the Asia-Pacific University of Technology and Innovation (APU), shares this sentiment.
“It would be a good move as more and more children are exposed to media at a younger age,” she said, noting that with the rise of social media, sharing news without verifying the source has become more normal among Internet users.
So, it is of course important that professional journalism is promoted along with media education. Media literacy is a skill set that enables people to deconstruct media content, critically analyze it, or even identify the underlying messages, its ownership and regulation, and how it is handled. is present.
Fahizah Shamsuddin, head of the APU Media and Communication Studies Program, recognizes that media literacy is something that needs to be mainstreamed into public consciousness.
This knowledge can be applied to any case studies or field studies encompassing communications, public relations, advertising, journalism and research.
“APU students acquire media education training through modules such as Contemporary Media Studies, Crisis Communication and Journalism,” she adds.
Such training could encourage students to think independently and question what is ‘fed’ to them, while emphasizing the skills and knowledge necessary to understand and manage an environment dominated by social media.
Nur Leila further explains: “In university education, major media-related topics include ethical considerations in media, as well as the history and theory of verification in journalism.
Important soft skills in media literacy include:
> Be ready to make an effort to understand and filter the content disseminated
> Have a full understanding of the messages, including their objectives
> Be able to distinguish emotion when responding to content and act accordingly
> Develop increased expectations regarding media content
> Critical reflection on media messages
> Know the internal language of the different media and understand its effects
The APU also emphasizes a well-balanced education between theoretical and practical aspects in their media and communication studies.
In addition, his media education training provides students and teachers with a common approach to critical thinking, increasing their ability and fluency in communication and the dissemination of their thoughts.
Upon graduation, graduates well equipped with such professional training can opt for careers in journalism, writing, communications, brand management, campaign development, advertising, and media promotion or sales.
Regarding career prospects, Fahizah says, “Communication is one of the fastest growing areas in today’s career market. Many of the jobs currently in demand in the media did not even exist 15 years ago.
“Today’s organizations need skilled communicators to help them get their messages across to the public. Whether they work among business leaders, bureaucrats or the creatives of the digital age, our students and alumni are ahead of the curve, ”she says.
The data speaks for itself, because according to the latest annual graduate tracking survey from the Ministry of Higher Education, 100% of APU graduates are employed after graduation.
The Bachelor of Arts (Honors) in Media and Communication Studies offered by APU is more than just a degree in Media and Communications Studies, as registered students will have the opportunity to apply for the L5 award of the Chartered Management Institute (CMI) of the United Kingdom (United Kingdom). in management and leadership.
Apart from this, students can also choose to enroll in the APU-DMU dual degree program, which means that they will receive two certificates and transcripts upon graduation, one from the APU and the another from De Montfort University in the United Kingdom.
For more information on the program, visit www.apu.edu.my.