Media technology

CitrusAd Launches Retail Media Technology on


NEW YORK–(COMMERCIAL THREAD) – CitrusAd, the world’s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a full partner in the field of Pet Health and Welfare, to launch CitrusAd’s retail media technology for sponsored products and display advertisements on its e-commerce, desktop and mobile platforms. The offering provides Petco’s suppliers with targeted digital advertising opportunities and helps pet parents find relevant products to meet the specific needs of their pets.

Using the CitrusAd platform, Petco suppliers now have the ability to run highly relevant advertising and sponsored product campaigns on Petco’s e-commerce platform to increase sales. Attendance is available either as a managed service or self-service. The platform’s real-time relevance engine, combined with Petco’s first-party data, ensures that ads are placed organically and relevant to enhance a customer’s online shopping experience. Brands can easily run and measure campaigns with a fully transparent dashboard to measure awareness activity, engagement, conversions, and accurate return on ad spend (ROAS).

“CitrusAd is thrilled to partner with Petco as it continues to support the health and well-being of pets and pet parents through its e-commerce and omnichannel solutions,” said David Haase, Director of Revenue and Operations at CitrusAd. “We look forward to a very successful digital retail media journey with Petco and its suppliers to provide our customers with informed pet care and health solutions. ”

“As part of our mission to improve the lives of pets and pet parents, the partnership with CitrusAd will help Petco deliver a more personalized shopping experience as our customers embark on travel from health and well-being of their pets, ”said Darren MacDonald, Chief Digital & Innovation Officer at Petco. “CitrusAd’s retail media technology will help our suppliers reach out to Petco’s strong pet parent ecosystem and educate them on products and merchandise that meet the specific needs of their pets. ”

Starting in December of last year, several Petco suppliers have been involved in pilot advertising campaigns, allowing them to participate in various ad targeting opportunities. As a result of these campaigns, brands recorded an average return on ad spend of 300% to 400%, not counting the expected impact in store.

For more information on how you can benefit from this partnership, please contact [email protected]

About CitrusAd

CitrusAdvertise is the world’s leading self-service e-commerce advertising platform that enables retailers to monetize their digital storage while enabling vendors to increase sales by launching targeted and profitable digital campaigns right at the point of sale. ‘purchase. Since launching in 2017, CitrusAd has been powering the fastest growing e-commerce advertising network in the United States and has grown into the global organization for the sale of sponsored products, banner ads, services and retail media. . Successful retailers, across all verticals in 25 different countries, are leveraging the CitrusAd platform and real-time relevance engine to create more personal shopping experiences and deliver greater ROI for advertisers across the world. e-commerce. For more information visit

About Petco, The Health + Wellness Co.

Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents, and our own Petco partners. Since our founding in 1965, we’ve strived to set new standards in pet care, delivering comprehensive wellness solutions through our products and services, and creating communities that strengthen the bond between pets and parents. We operate over 1,500 Petco locations in the United States, Mexico and Puerto Rico, including a growing network of over 100 in-store veterinary hospitals, and offer a comprehensive online resource for the health and wellness of pets at and on the Petco app. In tandem with Love Petco (formerly the Petco Foundation), an independent, non-profit organization, we work with and support thousands of local animal welfare groups across the country, and through in-store adoption events, we’ve helped find homes for over 6.5 million animals.

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