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Celebrities and social media platforms promise a clean cyberspace


Photo: Cao Siqi / GT

Chinese celebrities, an Olympic champion and star athletes, as well as internet companies jointly launched an initiative, pledging to keep cyberspace clean, fight rumors online and speak for the public, at the China Internet Media Forum in Guangzhou, in the province of Guangdong (southern China). Wednesday.

The initiative calls on the media and Internet service providers to strengthen industry self-discipline and embrace the oversight of society, deliver true and objective content while limiting harmful and false information, and take responsibility for their responsibility. responsibility for directing public opinion and protecting the rights of Internet users.

As a representative of the entertainment industry, Chinese singer and pop actor Zhang Yixing said that everyone has a voice in the internet age and how to put it to good use will have an impact – if used well. , the voice will bring a clean cyberspace; otherwise, it will generate rumors and violence that undermine the rights of Internet users.

“I had been the subject of rumors and violence online and realized that it could make the internet seem lively and enjoyable, but would make people in the whirlpool helpless and helpless.” Zhang said.

As an Internet Integrity Ambassador, Zhang said patriotism should be considered the main theme of creative writing and art, and the continued creation of good works in tune with the times is the foundation. celebrities.

Wang Gaofei, CEO of Sina Weibo, said that about 81% of the hot topics on the platform were published by official media in the first half of 2021, such as the “100th anniversary of the founding of the Communist Party of China. “, which peaked at views nearly 100 billion times, and the top 50 on the list were related to the topic.

Trending topics reflect the pulse of public opinion. When Henan Province (central China) was severely affected by flooding in July, “Henan Metro” and “Stay strong, Henan” were the most popular keywords on Sina Weibo. Public opinion online has also helped many more people to be rescued, Wang said.

In June 2020, China’s leading internet regulator, the Cyberspace Administration of China (CAC), punished Sina Weibo for “interfering with the order of online communication, spreading illegal information, and other issues.” The platform had to stop updating its listings showing the most popular search terms and topics discussed on the platform for a week. The crackdown came after the platform, which has provided the trending list since 2010, developed a business in which some companies and celebrities rushed to pay money for a higher place in the rankings.

Sina Weibo will regulate the content of hot topics according to the rules to make the list more transparent and objective, Wang said, vowing to continue to reduce entertainment content.

Wednesday’s forum, which brought together seasoned academics, media research experts, mainstream media executives and online celebrities with millions of followers, was the latest effort from the CAC and other departments of the central government to clean up the chaotic “fan circle”, crack down on irrational idol worship, stamp out rumors (especially those propagating historical nihilism and defaming Chinese martyrs) and building a clean cyberspace.

A day before the forum, the ACC said it would establish a negative list to prevent celebrity-related content from promoting distorted values, including anomalous aesthetics, scandals, and content that makes fans blindly idolize celebrities. or to tout the return of artists who have illegally and unethical recordings.

The China Performing Arts Association released its ninth live performance warning list covering 88 celebrities on Tuesday. Chinese-Canadian pop idol Kris Wu Yifan, who was arrested for rape, actress Zheng Shuang who was fined for tax evasion, and actor Zhang Zhehan who visited Yasukuni Shrine in Japan and opposed Chinese public opinion, were among those present warning list.

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