Media content

How to become an effective social media content creator

Are you planning to become a social media content creator? Well, this is not surprising. In 2016, Twitter says that 66 percent of people have found a new business on its platform. Sixty-nine percent of users have purchased a product…

The best social media content is tailor-made

kropekk_pl / Pixabay Messaging is a critical part of creating your brand story and developing a voice. Having a consistent message on your social media helps audiences understand what your brand is all about. But the way you get that…

The Right Mix of Social Media Content for Manufacturing Marketing

Social media allows industry professionals to connect with their existing customers and showcase their expertise while attracting new prospects. It is playing an increasingly important role in the current digital transformation of sales and marketing. Posting regularly on your social…

11 Ways You Can Keep Your Social Media Content On Brand

Social media has become an integral part of the marketing strategy of any modern business. However, because each platform handles content a little differently, it can be difficult to develop a cohesive strategy for multiple platforms. To find out how…

Is moderating social media content an impossible task?

In the early days of free-wheeling social media, companies placed little emphasis on moderation of content, focusing all of their efforts on allowing anyone, anywhere, to post whatever they wanted, regardless of how toxic they were. As trolls moved into…

Google is developing technology for Snapchat-like multimedia content

Google is developing technology to allow publishers to create visual-oriented media content modeled on Snapchat’s “Discover”, people familiar with the situation say, raising the bar in a race between tech giants to dominate broadcasting information on smartphones. Alphabet Inc. GOOG…

Who owns my content on social media?

In 2017, an estimated 2.5 billion people will use social media, uploading around 300 million photos per day to Facebook alone. The volume of user-generated content posted to social media is unprecedented, and many are unaware of the legal implications…

Social media content marketing on a single platform

Too many brands and companies are still trying a scattered approach on social media. They try to be everywhere and disperse their efforts too much. They also apply a unique approach. Whether internal or external social media marketing teams, they…