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Blintn Media Financing and Distribution Platform Launches Advanced Platform for Entertainment Marketing


Blintn is improving its AI curation system, which recommends content suitable for any brand marketing strategy, from Hollywood blockbusters to K-dramas.

Blintn, the world’s leading media financing and distribution platform, has improved marketers’ product placement content curation technology.

Product placement has once again emerged as a powerful marketing tactic as consumers’ aversion to traditional and digital targeted advertising has grown. This can be explained by the fact that the consumption of multimedia content during the pandemic has increased and regional barriers have disappeared thanks to global OTTs. As a result, according to PQ Media, global product placement spending is expected to increase 13.8% to $ 23.3 billion in 2021 from the previous year.

However, brand marketers have a hard time figuring out what content is available for product placement and what types of content are best suited to their brand marketing strategy.

Blintn’s Product Placement Platform provides a solution as businesses can access information about the content available for product placement in different countries. Additionally, Blintn has built a curation system that selects high quality content from Hollywood, Korea, and Greater China and recommends content that matches marketing needs.

Thus, brands can browse the list of content on the platform to make an offer on those that interest them or request a curation.

Blintn representatives said, “We have grasped the problem that despite the increased demand for product placement, there are no channels or innovations capable of meeting those demands. We believe that the platform and data-driven curation will be able to solve such problems. In addition, they are currently focusing on content from the United States, Greater China, and Korea. Still, they intend to expand the number of countries in the future to facilitate more segmented target marketing.

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