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BEN Group Drives Historic Business Growth As Hollywood Productions and Social Media Content Return to Pre-pandemic Levels

LOS ANGELES–(COMMERCIAL THREAD) – BEN Group, the entertainment artificial intelligence company that integrates brands into influencer, streaming, TV, music and movie content, as well as its TubeBuddy content optimization platform, announced today a milestone in the first half of 2021. The company has experienced dramatic growth in its influencer marketing, product placement, creator optimization and celebrity content and licensing divisions over the past five years. As the entertainment, media and advertising industries adjust to global reopenings, BEN Group is expanding its business to meet unprecedented demand for non-disruptive advertising and empower the thriving creator economy. In the first half of this year, the BEN Group achieved record revenues, fostered new partnerships, deepened existing customer relationships, further enhanced AI and proprietary data capabilities, and appointed several new leaders across its businesses. international.

In the first half of the year, the influence marketing and product placement divisions of BEN Group recorded a 108% increase in the number of new clients signed compared to the first half of 2020. These new clients include 1-800 Contacts, Gameloft, HP, Nutrafol, Turtle Beach, and VSCO. Additionally, businesses generated a + 66% increase in revenue and a + 164% increase in total bookings year-over-year. BEN Group’s influencers division saw a 91% increase in executed content elements over a 77% increase in executed campaigns year-over-year.

“As our world emerges from lockdown, we see that social media content and streaming shows and movies continue to play a vital role in defining digital culture. With this change, brands have more opportunities than ever to participate in and empower the designer economy, ”said Ricky Ray Butler, CEO of BEN Group. “We’re excited about all the ways content creation, distribution and monetization is evolving, and our team is committed to helping brands navigate the entertainment ecosystem and drive value.

In addition to BEN Group’s groundbreaking work with its clients, and in line with its mission and vision, the company continued to expand its precision and AI capabilities throughout the first half of the year across major platforms including YouTube, Instagram and TikTok. BEN Group’s AI team has increased its proprietary Instagram technology’s audience mapping tool 6.5 times, fueling a deeper understanding of audience. Additionally, BEN Group improved its AI’s ability to predict Instagram demographics by 32%. This enhancement allows BEN Group to more accurately identify and match the most impactful partnerships, ultimately helping to monetize content for creators and generate meaningful audience connections for brands.

TubeBuddy ended the second quarter with more than eight million users, up 60% year-over-year. TubeBuddy also hosted the first annual international #CreatorDay in April. The event was designed to celebrate the creators and fans, organizations and causes that inspire them. #CreatorDay culminated in an eight-hour live broadcast featuring over 30 prominent creators including Peter Hollens, Max Belsing, Trey Kennedy, Alex Clark, Evan Carmichael, Ali Abdaal as well as industry figures like Jim Louderback , Lauren Schnipper and Josh Cohen, ultimately resulting in TubeBuddy’s biggest new subscriber weekend yet. Additionally, TubeBuddy has expanded its YouTube channel team and welcomed Shelly Nathan, a YouTube expert and educator who hosts “Shelly Saves The Day,” as a full-time YouTube expert and in-house product.

BEN Group quickly developed its international team to meet the demand for its services. Since the start of the year, the company has hired 100 new employees in its global offices, 65 of whom have moved into the influencer marketing division. BEN Group welcomed several executives to its product placement, influencer marketing, AI and TubeBuddy teams to lead its explosive growth. They understand:

  • Allison Maxwell, VP of Knowledge

  • Angelita Sierra, Vice President of Strategic Brand Partnerships

  • Benjamin Funke, Executive Director of TubeBuddy Operations

  • Elizabeth Wright, Vice President of Client Services

  • Justin Dewiel, Vice President of Strategy

  • Katrina Frank, Global Agency and Industry Marketing Vice President

  • Marisa Costa, Vice President of Influencer Client Development

  • Pauline Malcolm Thornton, Senior Vice President of Client Development

  • Rick Li, Executive Director, APAC Client Development

  • Scott Spencer, Senior Vice President of Operations

About the BEN group

BEN Group Inc. is an entertainment AI company that integrates brands into influencer, streaming, TV, music and movie content with guaranteed ROI. BEN Group is the world’s largest influencer marketing company; the world’s largest product placement agency; TubeBuddy, the largest platform to help YouTube creators optimize their audiences and channel growth; and Greenlight, a global rights and licensing company.

With its proprietary AI and platform, BEN is the first and only company to use machine learning and deep learning neural networks to identify high impact opportunities for genuine, non-disruptive product placement. and influencer marketing. BEN combines its AI with over 40 years of data, entertainment experience, and a team of industry experts to connect brands with the right audiences and the right content opportunities in meaningful ways. BEN works with the world’s biggest brands, including Microsoft, General Motors, Unilever, Tencent, and General Mills.


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