Media literacy

BCJ is committed to digital media education | Main stories

With the added exposure to the dangers caused by the ever-changing media landscape, the Jamaica Broadcasting Commission (BCJ) is set in its position to increase digital media education among the public, children in particular, with the aim of encourage self-regulation.

The BCJ is the only local body experienced in digital media education and content regulation across all platforms.

“We engage students from the perspective of managing their digital identity in a digital economy and society because we know that children consume the majority of their content online,” said Cordel Green, Executive Director of BCJ, as he spoke to Gleaner Editors. ‘ Forum at the newspaper’s offices in Kingston last Thursday.

“So we can’t just tell them about the content they consume through traditional platforms,” ​​Green continued, alluding to plans to develop a virtual academy to house media and digital literacy content.

Internet addiction, radicalization and recruitment of children through gangs as well as child grooming were listed by the Greens among the threats that data would make more recognizable.

He added: “People can no longer rely on a traditional regulator to be the middleman between consumers and content creators when creators are now consumers and consumers are creators and content is separated from platforms. -forms and devices.

“Our goal of digital media education is twofold. In addition to a school’s digital outreach program, there is also an adult digital education program where we go out and share with people. We want to give parents the ways to recognize and respond to these potential threats, so we are engaging with many parent-teacher associations, and messages for online and traditional television will also be developed to address some of these issues.

… ‘Command and control’ obsolete, says Clayton

In May, Education, Youth and Information Minister Ruel Reid said the government was in dialogue with the Broadcasting Commission of Jamaica (BCJ) with a view to putting on the table proposals to regulate a significant part of the local media landscape that is now unregulated.

Of the media landscape, barely 20% were cited by Reid as being regulated.

Reid then said, “In this age of misinformation and terrorist recruitment, there is a need to strike a new balance between the right to privacy and legitimate security concerns.”

Speaking on the move towards digital and media literacy, Prof Anthony Clayton, president of the BCJ, told a Gleaner editors forum last Thursday that the traditional ‘command and control’ method was now obsolete. .

“We literally can’t control the internet. No organization has the ability to do that. So that means we have to come up with a whole new strategy, which we’re developing now, but we’re not there yet. However, we We are certain that an integral part of this will depend on media literacy and we will work with schools to provide this so that people are made aware of the opportunities but also the dangers.”

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