Media literacy

Apple launches media literacy initiative and pledges to support education nonprofits

As misinformation continues to spread, a growing number of organizations are stepping in to help young people develop critical thinking, distinguish fact from fiction, and become smarter consumers of the news. Apple elevated three groups – the News Literacy Project, Common Sense and Italy’s Osservatorio Permanente Giovani-Editori – on Tuesday when the company announced a new initiative to support nonprofits’ media literacy programs.

“Information literacy is essential to maintaining a free press and a thriving democracy, and we are proud to partner with organizations on the front lines of this effort,” Apple CEO Tim Cook said in a statement. , adding that he was “impressed with the important work being done” by the three organizations that Apple has chosen to support.

It’s unclear exactly what support Apple will provide. A company spokeswoman said she could not provide information beyond what was included in the press release, which neither specified dollar amounts nor confirmed that the support would be financial. .

In an email to EdSurge, Alan Miller, founder and CEO of the Washington, DC-based News Literacy Project, offered some context. “Apple is still working out the details of how it will support each organization,” he said. “What I can say at this point is that the support will be significant and ongoing and will represent the greatest corporate contribution in NLP’s 11-year history.”

Apple’s pledged support comes just weeks after the Knight Foundation, which invests in journalism, cities and the arts, awarded a $5 million grant to help the News Literacy Project expand its programs, which include Checkology , an interactive online course that covers the role of the press and the different types of information that exist; NewsLitCamps, which are in-person professional development experiences to help educators identify biases and find credible sources of information; and the Sift, a free weekly newsletter.

In a statement on NLP’s website, Miller said Apple’s contributions will help his nonprofit work toward a milestone planned for 2022: having more than 20,000 practitioners teaching news skills to more than 3 million middle and high school students each year.

A spokesperson for Common Sense, a nonprofit that helps families navigate media and digital technology, also declined to provide details on how Apple will help the organization, but said: ” We are thrilled to partner with them to create a meaningful media literacy program. ”


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