Akshay Marwah Co-founder of AAFT Online – TechGraph
In an interview with TechGraph, Akshay Marwah, co-founder and co-CEO of AAFT Online said, “New age social media platforms are looking for new ways for creators to monetize their content, making it a lucrative outlet for creative arts professionals.”
Read the full interview:
Could you give us an idea of how far AAFT Online has come in its year of existence? From when it started to where it is now?
Akshay Marwah: AAFT Online was created with the goal of promoting media arts education globally by offering certificate and diploma courses meticulously designed and delivered using non-traditional skills development methodologies.
Initiated with just 4 courses, the platform now offers more than 20 creative, lifestyle and contemporary courses covering media, journalism, fashion design, photography and film, among others. We currently work with a team of 120 professionals and aim to add another 100 by the end of 2022.
How does AAFT Online facilitate the entire learning process digitally?
Akshay Marwah: We offer courses using non-traditional methodologies that enhance learning outcomes and provide the best possible learning experience for learners. Our highly specialized diploma and certificate courses, curated by academics and industry experts for students and working professionals, add real-world context to learning and prepare learners for the market.
Essentially, we combine our 30+ years of experience with live virtual classes, recorded video lectures, printable materials, and expert mentors to deliver a seamless, effective, interactive, and holistic learning experience.
How is technology transforming the digital learning space? Do you think the trend had set in even before the disruption caused by the pandemic?
Akshay Marwah: Yes, the e-learning ecosystem was thriving even before the pandemic hit in early 2020. However, the significant boost provided by the outbreak to the industry cannot be ignored. With the physical classroom learning model having become inaccessible during the lockdown, it was online learning that came to the rescue.
Even at this point, however, no platform offered dedicated courses in media and the arts space for students and professionals looking to hone their creative skills and boost their career prospects. This is why AAFT Online was launched to transform learning in the media and arts segment and create market-ready individuals around the world.
What are the new trends in digital media and the creative arts space?
Akshay Marwah: We see new trends emerging through greater technology adoption. For example, social media is becoming more relevant and engaging than ever, as social media content creation is becoming a mainstream activity for many. New age social media platforms are looking for new ways for creators to monetize their content, making it a lucrative outlet for creative arts professionals.
As the world becomes increasingly digitized and virtualized, the metaverse is taking center stage. Businesses are increasingly drawn to building a presence in the metaverse, increasing the demand for digital media and creative arts experts who are familiar with the technologies that make up Web 3.0.
We are also seeing continued investment in technologies such as artificial reality (AR) and virtual reality (VR) to deliver immersive experiences to users across all industries. Additionally, the advanced use of data analytics is increasingly being used in the digital world to assess consumer needs and feedback.
The digital media and creative arts ecosystems are bustling with activity and on the verge of hypergrowth. It is exciting to anticipate the direction in which the industry will move with this level of advancement.
AAFT Online has collaborated with different industry experts and technology partners to strengthen its digital footprint. In the future, do you see more such engagements?
Akshay Marwah: Yes. AAFT online is ahead of the curve due to its technological features and non-traditional teaching methodologies. We offer a mix of one-on-one mentoring sessions, hands-on exposure through assignments and projects, up-to-date content, interactions with experts from around the world, and dedicated job placement support to guide learners to success in media rapidly evolving. countryside. We will therefore forge several strategic partnerships to ensure that we offer the best learning opportunities.
What is the response so far to your online courses?
Akshay Marwah: Our courses are based on practical and professional training, which has become the highlight of AAFT Online. This has helped us attract students from diverse demographics and thus diversified learner response. In addition to the impressive number of registrations, learners appreciated the structure of the course and the teaching-learning process.
Typically, course completion rates, which are defined as the percentage of enrolled students who complete the course, range from 0.7 to 52.1 percent. We are proud to say that our completion rates range from 85-90% with a learner satisfaction rate of around 94%. In terms of age groups, we are seeing a pull of 17 to 45 year olds who are interested in making art a full-time career.
What is the roadmap for AAFT Online in the future?
Akshay Marwah: We have reviewed learner response to each course and incorporated the changes into our upcoming courses. With new courses on the horizon, we plan to diversify our subject matter experts who are proficient in the theoretical and practical aspects of learning. We have imagined a placement portal and plan to integrate all our learners into it for better professional influence.
Our roadmap also involves developing a job market where the creative crowd can thrive. Apart from this, AAFT Online also strives to provide a platform to showcase different works and help students engage with various industry experts. We also aim to create UG and PG programs in association with the international university for better acceptability in the global market. Our investment in technology is our priority as we help learners stay engaged and motivated. Technical innovations such as AI and ML will be integrated to improve professional skills.