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“Addictive dopamine hit”: CEO of Zerodha shares his views on social media platforms

Zerodha Founder and CEO Nithin Kamath shared his views on social media platforms and called it an “addictive dopamine hit”. He said platforms can get people hooked on more likes and shares over a period of time.

According to the CEO of Zerodha, one of the most difficult tasks he has done in his life is to build an audience, without getting overwhelmed by social media platforms.

“Not being engrossed in social media while trying to build a following has been one of the hardest things I’ve done in my life. The dopamine hit of likes and shares is extremely addictive. Platforms social media companies have done an amazing job of making us feel that way,” the 43-year-old wrote on Twitter.

In another tweet, Kamath said he keeps reminding himself that content quality has a direct relationship with audiences, if one drops, the other follows.

His Twitter post is a clue to his “extremely smart friend” who seems to miss the social media game.

“I keep reminding myself that if the quality of content goes down, so will the audience. To control the need to say something even when there isn’t. Share this as a note to me -even and also for an extremely smart friend who seems to miss the point,” Nithin Kamath later tweeted.

Kamath’s comments section was abuzz with different reactions to his opinions on social media platforms. It has garnered over 3,000 likes and 170 retweets since it was posted on November 6.

One user commented, “The best way to get more subscribers: go up against a popular guy. 1. When he replies, you reach all his followers. 2. All his enemies will join you instantly. Mind Voice: That’s how I got almost half a million followers.”

“At the end of the day, it boils down to an old adage… You can be wrong; some people all the time…all people sometimes…but not all people all the time!” another user wrote.

“They didn’t design anything. Just ride the human psyche of dopamine validating generation,” another user tweeted.

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