Media technology

Accenture invests in multicultural media technology platform SwayBrand


Accenture (NYSE:ACN) has invested in Los Angeles-based SwayBrand, a multicultural media technology platform that helps brands connect with diverse influencers. This is the first seed investment in North America made under the company’s Black Founder Development Program.

Founded in 2018, SwayBrand is focused on disrupting the way brands and influencers interact by bringing equity to culture and authenticity to brand content. Its platform allows brands to connect and collaborate with multicultural creators to develop content that resonates with diverse audiences. Conversely, it also provides the opportunity for BIPOC (Black, Indigenous, People of Color) influencers to showcase and connect directly with brands for content partnerships.

Led by Accenture Ventures and part of its broader Project Spotlight initiative, the Black Founder Development Program helps founders and entrepreneurs of Black tech startups advance and grow their businesses through broader and more direct access to capital. -risk, business mentorship and strategic relationships with Accenture’s business partners. and customers. The program makes strategic investments in early-stage, Black-founded and -led software startups and other market development initiatives, applying Accenture’s extensive expertise in technology, innovation and investment and its powerful network of technology ecosystem partners.

“By creating new opportunities for Black business owners and leaders and harnessing the full power of Accenture’s global technology business, the Black Founder Development Program seeks to help redress the imbalance between Black entrepreneurs, who too often face a lack of access to capital, and their peers,” said Kathryn Ross, Global Head of Open Innovation and Head of Black Founder Development Program for Accenture Ventures. “We look forward to continuing collaborating with SwayBrand on internal projects and other clients, while helping company management accelerate business growth and expansion.”

Accenture’s investment in SwayBrand builds on past and current collaborations between the two companies. For example, SwayBrand is currently working with Droga5, part of Accenture Interactive, to find authentic brand ambassadors for clients. Accenture also engaged SwayBrand to work on Accenture’s June 19, 2021 commemoration event, “Meet Me at the Apollo”, honoring the contributions of African American and Black icons in music, art and technology. SwayBrand’s Social Ambassadors amplified the event and the conversation around the importance of supporting the next generation of African American and Black tech creators and entrepreneurs.

“Brands need to make emotional connections in pure and authentic ways that reflect the full spectrum of humanity,” said David Droga, CEO and Creative Chairman of Accenture Interactive. “SwayBrand brings undeniable cultural currency and creativity through its work, and I couldn’t be more proud to share the same board as we help our clients define real brand communications.”

Under Project Spotlight, SwayBrand will have access to Accenture’s global innovation network and the opportunity to co-innovate with Accenture in its innovation centers, labs and liquid studios, working with experts in material to adapt its solutions to the market and to the scale of the company. faster and more efficiently.

“America is becoming increasingly diverse, but the majority of brands lack the cultural intelligence to produce content that reflects this. By bridging the gap between brands and multicultural creators, we are fostering more inclusive connections and between companies and their target audiences,” said Horace Flournoy, co-founder and CEO of SwayBrand. “The resources, opportunities, and strategic guidance provided through the Black Founder Development Program will go a long way in helping us move forward. our mission.”

Launched in 2015, Accenture Ventures makes targeted equity investments in emerging technology startups, matching their capabilities with the needs and priorities of Accenture clients. Its Open Innovation arm acts as a bridge to the global innovation ecosystem by bringing together Accenture clients with top business-relevant startups to unlock their growth potential and accelerate digital transformation.

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