8 Social Media Content Calendar Tips + Free Template
Staying on top of your social media game is no longer an option for businesses. Major companies and leading social media marketers prefer to plan and organize their content well in advance of the publication date to avoid confusion. They use tools like social media content calendars to stay on top of their game. If you’re considering creating a social media content calendar for your business, we have some tips for you!
PS We’ve also created a social media content calendar template for you that you can use for free to plan and organize your social media strategy. Scroll down to #4 to download now.
8 Tips for Creating an Effective Social Media Content Calendar
1. Do a social media and content audit
Before you even start planning your future content using a social media content calendar, try to answer the question: what is the main goal of it and what will your audience get out of it? Based on your answer, you will be able to better assess and understand which is the right social media channel and content format for your business.
If you are already quite active on your selected social media channels, put extra effort into identifying what works for you and what are the key areas for improvement. This “audit” is crucial because it will refine your game plan and help you maximize your return on investment.
Whether you are new to social media or have been on social platforms for a while, you need to understand how you want your audience to react to your content. Do you want more engagement (likes, shares, subscriptions and saves), do you want more leads or do you want to drive more traffic to your website.
When conducting a social audit, consider things like:
- Your Audience: Buyer Demographics and Personalities
- Most successful posts, videos, campaigns and other tactics
- Disappointing posts
- Key metrics you use to measure success
- Who is responsible for what work in your team
2. Choose the right social channels
We cannot stress this enough: go where your audience is! Analyze all social media platforms with an open mind and finalize one or two social platforms that fit your marketing plan and overall business strategy. Take the time to clarify the user demographics of each platform. It is also recommended to browse the best practices for each platform’s best practices.
Try to figure out things like whether you should post more photos or videos on Instagram or whether videos should be shorter or longer than 3 minutes on Facebook. Be sure to post different types of content on different platforms. However, be sure to prioritize your resources for the platforms that best serve your purpose.
3. Plan the content theme for the year
Planning your social media content calendar for the whole year can seem a bit overwhelming. However, multiple repeating events can be added to your calendar to fill it up quickly.
Here are some popular events you should add to your social media content calendar:
- Events: events in your company, local events or national events
- Public holidays: find public holidays using your country’s national calendar
- Sales: posts about discounts, offers, sales, such as the Black Friday sale
- Product launches: If your company is launching a new product or offering a new feature, creating social media posts and campaigning around it will be a great idea.
4. Use a Social Media Calendar Content Template
Creating a social media calendar can be difficult and certainly takes a lot of effort. Writing, creating and publishing content after coordinating with all the team members involved is not an easy task. To run everything smoothly, everyone on the team had to be on the same page and know exactly what was going on and what they needed to do. Social media calendar content templates can help you do that easily. We’ve created a social media content calendar template that you can use to create your social media content strategy. Do not hesitate to download it.
Social Media Content Calendar Template
5. Establish and follow an efficient workflow
Now that you know what you are going to post and have a basic content strategy in mind, you will need to think more deeply and decide exactly what will happen each day and who will be responsible for which task.
Here are the things you need to finalize to design a workflow:
- The process of creating new content ideas
- Who will create what type of content
- Your content ratio
- Who approves the post (social media manager, editor or CEO)
- What time will you post your content (should be based on analytics and insights from each platform)
- How often should you publish your content
As for the frequency of posting content, here is a suggestion on how often you should post on each social media platform to get maximum views:
- Facebook pages: 1 to 2 times a day
- Instagram: 1 to 3 times a day
- Instagram Stories: 2-5 times a day
- LinkedIn: 1 to 2 times a week
- Twitter: 3 to 10 times a day
- Pinterest: 3 to 20 times a day
There is a lot of competing and conflicting information available on the internet about how often you should post. Some experts advise posting as regularly as possible to stay on top of your audience’s minds. Other pros recommend only posting content when you have valuable, high-quality information to add to the conversation. While posting frequently can be a good way to stay in front of your audience, don’t make the mistake of prioritizing and prioritizing quantity over quality.
SEE ALSO: 12 Social Media Marketing Tips + Free Social Media Budget Template
6. Create a repository or content store
A content repository is also often referred to as a media store/content library, digital asset store, or asset database. Whatever you call it, the fact is that content you’ve created with the help of your team and other resources shouldn’t be available in a desktop folder named “social media misc.” Use cloud data servers like Google Drive, Dropbox or even your company’s internal network to securely store your digital assets.
Make sure the content library you choose has the following features:
- Enough space to save
- Accessible from your smartphone and other devices
- Easily shareable with other team members
- Privacy Features You Can Trust
- Provides links to files so you can upload them to your social media content calendar
7. Re-share great content
Check your analytics frequently to see which posts have worked well in the past. You can also share and repost your best performing content. You don’t always have to create great content from scratch. Old blog posts and content in other formats can be repurposed across different channels. You can also convert blogs into short videos and try if that works with your audience. You can also re-share the content as is. This will keep your social media content calendar full on days when you have nothing good to post.
8. Organize content from other sites and blogs
Don’t just post your content, also share relevant content from other sites and blogs. You don’t have to share content posted by your immediate competitors. You can find content creators and blogs working in the same field that are not your immediate competitors and complementary to your business. Make sure the content you curate is similar to your field and creates valuable, good quality content.
SEE ALSO: Content Distribution, Channels & Categories + Free Content Marketing Budget Template
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The featured image: Image by DarkmoonArt_de from Pixabay
Picture 1: Image by Photo Mix from Pixabay