Media technology

74% growth in ARR and more powerful multimedia technology

Copenhagen, Aug. 30, 2022 (GLOBE NEWSWIRE) — Aannouncement notoh. 92022

Media technology company Hypefactors reports solid growth for the first half of 2022. The key figures are:

  • ART: 74% growth

  • Turnover: 79% growth

Revenue for the period amounted to DKK 4.528 million compared to DKK 2.530 million in the first half of 2021, corresponding to an increase of 79%. Earnings before interest, tax, depreciation and amortization (EBITDA) amounted to -0.198 million DKK compared to H1/2021 which showed an EBITDA of -2.231 million DKK. Hypefactors achieved annual recurring revenue (ARR) of DKK 9.9 million as of June 30, 2022 (June 30, 2021: DKK 5.7 million), an increase of 74% over the last twelve months. The commercial focus was primarily on direct sales to corporate clients using the comprehensive media intelligence platform. Hypefactors is an innovative media intelligence technology developed with artificial intelligence and machine learning with the aim of making the effect of communication measurable, as well as optimizing workflows through automated and easy-to-use solutions. utilize. A combination of unique in-house crawler technology and partnership agreements monitor everything from print, online and broadcast media to review sites and social media platforms like Facebook, Instagram, Twitter, YouTube, Pinterest and TikTok. In the first half of 2022, the platform was extended, improved and refined, making unique technology assets stronger than ever.

Technology assets
The company launched its Names of Interest (NOI) technology in June 2022. NOI technology is an implementation of Named Entity Recognition (NER) based on Hypefactors’ proprietary AI, which is now taken to a new level. precision and scale with NOI. NOIs are the media equivalent of “points of interest” used in global navigation technology. The underlying NOI AI automatically identifies and classifies the names of products, services, companies, governments, foundations (or any legal body), countries, states, regions, cities, towns, villages, landmarks, people, sporting events and special occasions that one may find useful or interesting.

By applying live and streaming NOI enrichments across all global media data, Hypefactors establishes a new technological foundation from which new levels of media monitoring accuracy can be achieved, new PR/Comms product solutions can be built using NOI’s personalization and recommendations, and new solutions can be designed for data-driven decision-making business segments, such as marketing and finance.

In combination with recent data enrichment additions to Atlastic media intelligence technology from Hypefactors, incl. automated analysis of brand reputation and trust across earned media mentions, the inclusion of automated NER technology is an important cornerstone of the total solution. NOI is powered by AI-based NER developed by the team of AI engineers and linguists at Hypefactors. It builds on our pre-existing multilingual AI construction methods also used for our Reputation-AI and Presence-AI. The proprietary approach contributes to Hypefactors unique technology asset and intellectual property base. NOI is the pivotal technology that takes media intelligence to the next level, and it’s the cornerstone of a series of innovative new product features planned for the second half of 2022 and 2023.

Revenue Statement, H1-2022

DKK.

H1-2022

H1-2021

Revenue

4,528,437

2,529,778

Capitalized own-account work

3,627,572

3,002,280

Costs of raw materials and consumables

-2,475,154

-2,115,657

Other external charges

-697 503

-1,096,130

GRohss prohFIyou/Iohss

4,983,352

2,320,271

Personnel costs
Earnings before amortization

-5,181,332
-197,980

-4,551,396
-2,231,125

Amortization and depreciation

intangible fixed assets and tangible fixed assets

equipment

-3,111,449

-2,340,300

ProhFIyou/Iohss beFohre FInotanotvsIaI Inotvsohme anotD expenses

-3,309,429

-4,571,425

Financial products

0

0

Financial expenses

-954 987

-412 536

Profit/loss before tax

-4,264,416

-4,983,961

Income tax for the year

592,316

0

notyou prohFIyou/Iohss Fohr youhe thereear

3,6seven2,100

4,983,961

Balance sheet3June 0

DKK

H1-2022

H1-2021

Assets
Current development projects
Intangible assets

13,319,724
13,319,724

12,722,320
12,722,320

Other fixtures and fittings, tools and equipment
Property, plant and equipment

0
0

96,918
96,918

Deposits
Capital investments

233,940
233,940

233,940
233,940

fixed assets

13,553,664

13,053,178

Receivables

3,042,478

1,868,316

Corporation tax receivable from

2,019,891

847 056

Installments

202,475

148,619

Receivables

5,264,843

2,863,991

Cash in bank and in cash

1,292,969

1,346,419

Current assets

6,557,812

4,210,410

Assets

20,111,476

17,263,588

DKK

H1-2022

H1-2021

Liabilities and equity

Share the capital

1,113,866

955 250

Reserve for development costs

12,633,028

11,811,435

Retained earnings

-13,283,597

-13,513,900

Equity

463 297

-747 215

Other debts
long-term debt

4,186,207
4,186,207

3,500,000
3,500,000

Payables

3,559,352

4,010,212

Payables to group companies

841 304

841 304

Other debts

3,773,442

4,642,759

Deferred revenue

7,287,874

5,016,528

Short term debt

15,461,972

14,510,803

Debt

19,648,179

18,010,803

Liabilities and equity

20,111,476

17,263,588

Outlook and capital resources
The demand for comprehensive media intelligence technology solutions is expected to continue to grow. The company still expects to reach an ARR in the range of DKK 10.5-12.0 million by the end of 2022. Continued investment in technology and commercial scaling to ensure long-term ARR growth should result in negative EBITDA. The board of directors constantly seeks to optimize the capital structure of the company. To support the company’s growth and strengthen equity and capital resources, a group of investors injected MDKK 6.0 into the company (through a private placement, capital increase) in combination with a conditional commitment of Vaekstfonden (Danish state investment fund) to issue a loan of MDKK 4.0. The first loan tranche (MDKK 2.0) from Vaekstfonden was disbursed to the company in the third quarter of 2022.

—-

About Hyperfactors AS

Hypefactors is an AI-powered integrated Earned Media technology platform to support better media intelligence and reputation/trust management.

Hypefactors combine data, analytics, technology, and tools to deliver a unified, easy-to-use experience. With all the tools to automate and facilitate the work, and all the facts to document the results. In addition to media monitoring on various media channels, the platform provides access to a number of facts, incl. automated documentation of the monetary value and quality rating of each third party media mention. The platform also contains other time-saving tools, such as automatically generated media reports and a mobile app providing access to real-time media mentions. The company is listed on the Nasdaq Growth Market in Copenhagen, Denmark.

For more information please contact:

Casper Janns, CEO: Tlf. : +45 20167481, email: [email protected]

Pierre André Montjovet, Chairman of the Board: Tlf: +41 (0)78 922 33 0,
e-mail: [email protected]

Hyperfactors AS
Kronprinsessegade 8B
1306 Copenhagen K
Denmark
www.hypefactors.com

Certified Advisor
Denmark
Ostergade 26B
1100 Copenhagen K
Kim Harpøth Jespersen, Partner, M +4552150243, Email: [email protected]
www.oaklins.com

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