Media content

5 ways to bundle your social media content


Learn how to “bundle” your content so you never run out of posts.

by Madalyn Sklar

When it comes to building your social media presence, consistency is key. You need to make sure that you show up regularly and post valuable content for your audience. Otherwise, they will have no reason to follow you or interact with your account. I know that is often easier said than done. Sometimes it’s hard to stay on track with content creation!

Luckily, there’s a simple trick you can implement to make it much easier: batch processing. In this article, you will learn how to aggregate content for social media like an absolute pro! This way, you’ll never have to worry about your social media scheduler queue getting empty.

A person is sitting at a desk using a smartphone with an open laptop in front of them.  Social media icons of followers, comments, likes etc. float from phone.

What does this mean for batch content?

Are you guilty of jumping from task to task throughout your day? Maybe you write a social media caption, create a graphic, and then schedule the post to be published. Well, I hate to break it to you, but it’s not the most productive way to approach your to-do list or your content creation. Instead, it is better to focus and group your content!

If you were to aggregate content for social media, you would write all of your social media copy back to back. Then you will create all of your charts at once. And finally, you would move on to scheduling posts. It’s much more efficient than jumping from one task to another. Plus, once you get into the flow of writing, it’s easier to keep going, instead of interrupting your flow by creating a chart, scheduling the post, and resuming writing.

And since we always wish we had more time in the day, isn’t it worth implementing a tip like this that would help you maximize your time?

5 Quick Tips for Aggregating Social Media Content

Now that you know what batch processing means, are you ready to get started with batch processing? Let’s dive into the tips!

1. Designate hours for specific tasks

One of the main reasons for grouping content is that it creates consistency. Not only does this help you become more consistent with posting, but it’s also good for your weekly schedule. Indeed, you can designate certain hours for specific content creation tasks.

For example, you might want Monday to be the time you brainstorm content ideas. On Tuesday, you could start writing the copy for all your social media posts. Wednesday could be the time when you create images to accompany the posts. And finally, you could schedule everything on Thursday. Alternatively, you can cram it all into one day and set aside specific times for brainstorming, creating, and planning. Whatever works for you!

2. Keep a Running List of Content Ideas

The biggest challenge these days is coming up with new and unique ideas that will help you stand out from the crowd. This is why you want to set aside time for major brainstorming. Get inspired by your analytics, community feedback, industry hot topics, or even your competitors.

Once you’ve started generating ideas, create a single document in which to store all of your ideas. This way everything is in one place. You can then easily refer to it when creating your copy. This will be a lifesaver when you need to start filling your social media queue.

3. Bookmark your favorite sources for curated content

When aggregating content for social media, not all of your posts have to be original content. You can always share something from another reputable creator in your industry. Make a list of your favorite resources that you know your audience would also find useful. Then bookmark these sites in your browser so you can check out their blogs whenever you need curated content to share on your feed.

4. Start creating content

Once you have plenty of ideas at your fingertips, the first step is to craft the copy for your social media posts. Make sure your posts are captivating and will add value to your audience.

From there, you can start working on your images. Do you take photos for your graphics or do you use stock photos? If so, you’ll need to set aside time to take or source all of your photos at once. After all, it’s easier to take a bunch of different photos when your camera gear is out. Or you can browse and download all your images at once. Once you have everything you need, you can move on to editing and finalizing your graphics.

5. Plan your posts

Now that the content creation part is done, the last step in aggregating content for social media is to plan everything for publication. Planning ahead makes life so much easier because you don’t have to worry about posting in real time. Plus, you can choose optimal posting times to ensure your content is shown when your audience is most active. It’s a surefire way to boost engagement.

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