Media platforms

5 social media platforms brands love in 2021

The best social media platforms are poised to prove they’re the right place for brands. These platforms can unlock dynamic and creative ways to launch campaigns or create memorable moments with customers.

Here is our pick of 5 social media platforms that brands love in 2021:

TIC Tac

The company is putting a lot of effort into proving it is brand-friendly with its new brand security solutions. The platform’s emphasis on authenticity motivates users to produce creative and engaging content. For brands, this represents an opportunity to let off steam and have fun.

Global brands like Guess and Hungry Jack’s (Burger King) are already using the services of this platform, but you might be surprised to learn that AFL has been posting on TikTok since October of last year.

In a short time, the AFL has gained over 70,000 subscribers and its most popular article has nearly half a million views. They have realized the marketing potential of this platform, especially since 29% of its users are in their 20s, according to Statistical. For a sports industry, this user demographics are crucial, as bringing together new fans and retaining existing ones can be their number one goal.

@aflReply to @ e.0000 The player with the worst musical tastes in Bulldogs is… 🥁 #afl #footy #aussierules #baileysmith #bazlenka #westernbulldogsoriginal sound – afl

Companies like Optus and Up banking have also joined the platform, engaging their customers with original content. Telstra has also joined the hype. To appeal to a younger audience, he posts silly videos like the one below. If Telstra can do it, so can you.

@telstraThe category is: “Hiieeeeee” #rupaul #telstra♬ Supermodel (You better work) – RuPaul

WeChat

According to Statistical, WeChat has accumulated more than 1.2 billion active users in the fourth quarter of 2020. This Chinese multi-functional application was released in 2011.

It offers a range of uses, from messaging and social media to mobile banking. Even with his fair share of controversy, WeChat has over 1.5 million users in Australia and as such can be a viable market for brands to consider.

In fact, Tourism Australia uses this platform to showcase Australia as a premier tourism and business event destination. Their Mini WeChat program is intended to attract Chinese event organizers to Australia.

If you are looking to expand into the Chinese market, WeChat might be the way to go.

Average

Medium is a microblogging platform launched in 2012. So far it reports 170 million readers that browse the content. Medium’s goal is to create a different form of digital publishing that focuses on authentic content.

It was created by two of the founders of Twitter and at first Medium was meant to be used as a place to share personal stories that brighten someone’s day. The emphasis is on the staff, as this blogging platform is to this day a place of raw and / or educated opinions.

Brands can use Medium’s platform to further engage their customers, consumers and target audiences or even establish themselves in the market. Medium allows you to tell your unique story as a brand in a fairly responsive environment.

Tic

Twitch is a streaming platform that content creators use to interact live with their audiences. It brings in more than 30 million daily visitors. This platform is a burgeoning community of players, artists, musicians and more, all listening live.

Last year, Twitch released a Transparency report which reveals how this platform has dealt with security issues, including the application of its community directives. In the same year, sales of Twitch ANZ kicked off and began contracting with various Australian brands seeking to engage with their consumers.

Twitch Advertising The services promote influencer-based advertising with 64% consumer engagement, according to its estimate. Brands should consider advertising on a platform that promotes transparency and a safe environment.

Tourism New Zealand contacted people during the lockdown by creating a virtual game published exclusively on Twitch. The unique countryside has gamified New Zealand’s natural wonders.

Clubhouse: Walk-in audio chat

Clubhouse is a brand new platform launching in 2020. It focuses on our love of conversation with its audio-only approach. From this moment, Clubhouse is only available by invitation of an existing user.

You shouldn’t let this put you off, however. There are already over half a million reviews on the iOS App Store where it is available for download.

For brands, this could be a great place to have your voice heard, especially if you’re in the music industry.

photo by Karsten winegeart to Unsplash.


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