5 rising social media platforms to watch
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Facebook, Instagram, Twitter. If you are a marketer, you have used these social media giants to share your content, promote your products and services, and grow your business. But rival platforms are created all the time, and while many of them may not reach the same heights of success, a handful could give the mega-popular platforms a run for their money. Plus, if you’re an early adopter of promising alternatives, your business could reap the greatest benefits.
If you want to be one step ahead, keep an eye out for the following five social media platforms to watch.
Formerly known as Musical.ly, ICT Tac became a huge hit with young audiences. Indeed, according to research company Sensor Tower, TikTok was the fourth most downloaded app for all of 2018. TikTok is all about short videos that play on a loop, like the now defunct Vine. Users can easily create and share video content, but what sets TikTok apart from other video creation platforms is the ease of adding music overlays, fun effects, AR filters and more.
Why you should consider using it: TikTok has gotten a bad rap as a dumb lip-syncing platform for kids, but if your target audience is between 16 and 24, it’s a great place to promote your business and especially good for fashion and l e-commerce who want to work with influencers.
Related: How to Master Social Media Marketing in 2019
Lasso, which was quietly released in late 2018, is essentially Facebook’s version of TikTok; users can create and share short videos with fun filters and effects. They can also log in with their Facebook or Instagram accounts and post their videos to their Facebook stories. A feature that allows adding Lasso videos to Instagram stories is expected to come in the future.
Why you should consider using it: Although Lasso is not as popular as TikTok currently, it may soon rival its main competitor, so if your target audience uses TikTok, Lasso is a platform you will want to keep an eye on.
Vero is an Instagram alternative that boasts of having zero ads, zero data mining, and zero algorithms. Vero users can share content such as photos, music, TV shows, movies, books, links and more. Additionally, users can decide who can see each post by choosing between four categories: close friends, friends, acquaintances or followers.
Although there are no ads on Vero, brands can still work with influencers on the platform and pay to add a “Buy Now” button to their posts.
Why you should consider using it: Without ads or algorithms, Vero is touted as the most “authentic” social media platform. It’s perfect for businesses that want to build a stronger and more meaningful relationship with their audience. Plus, since users can share such a wide range of content, it’s great for learning more about your target audience.
Steemite is a blockchain-based blogging and social media site that rewards users with STEEM cryptocurrency for creating and curating content. So when a user creates content that gets an upvote, they get paid, and when users upvote other people’s content, they get paid as well. Then, users can take their digital STEEM tokens and exchange them for real money.
You might think that this Reddit alternative is only for cryptocurrency and tech-related topics, but that’s not the case. Users can create content on a wide range of topics, such as travel, photography, music, and sports.
Why you should consider using it: While Steemit has a relatively small user base so far, smart marketers can use the platform as an additional channel to share their content and grow their audience, while getting paid for it at the same time.
Related: 8 Business Titans Reveal The Best Social Media Tactics
Caffeine is a social streaming platform similar to Twitch that was created by a team of former Apple designers and primarily focuses on gaming, entertainment, and creative arts. You can create live broadcasts for your friends and followers, and viewers can interact with you in real time with comments and emoji reactions.
Why you should consider using it: According to Direct, 80% of consumers would rather watch a brand’s live video than read a blog, so live streaming on a platform like Caffeine could really generate a lot of attention and interaction. And it’s not just for gamers. Your business could host live Q&As, a behind-the-scenes tour of your business, product demos, and more.
Take a closer look at these burgeoning social media platforms to find out which is the best option for your business. Jumping in early can bring great benefits to your business and you will be one step ahead of the competition. As they say, fortune smiles on the daring.