Media content

5 easy ways to make your social media content more accessible


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The Tokyo 2020 Paralympic Games have officially started! We are delighted to present these inspiring athletes to millions of viewers in 34 European countries.

Thanks, in part, to the coverage given to the Paralympic Games by public service broadcasters, the Games were able to challenge deeply held beliefs about disability and promote social inclusion.

As public service broadcasters, our members aim to reflect and serve everyone in their communities. It is therefore particularly important for them to ensure that their own content is as inclusive and accessible as possible. As digitization takes off, many of our members are rethinking their digital assets to ensure they are fully accessible to their audiences.

From research to recipes and everything in between, the digital world is a crucial part of our daily life – but not everyone is able to access it as easily as others. Digital accessibility is a social issue for people with disabilities, as internet access enables people to live independently and participate fully in society.

Many people use screen readers and other tools to help them access online content and may have difficulty when the content was not designed with accessibility in mind.

Looking ahead to our upcoming webinar on our members’ digital accessibility goals and strategies, here are 5 easy ways to start making your social media content more accessible.

  1. Use simple language.

It might sound obvious, but making your content easy to read is an important first step in making it more accessible. It’s easy to inadvertently use industry jargon or overly technical terms, but it’s best to avoid them whenever possible.

  1. Don’t say “click here”.

Instead, make your call to action more descriptive. Try “Register”, “Download Report” or something else that gives information about the content of the link.

  1. Check your color combinations.

Make sure you use a good contrast of colors and avoid using certain combinations altogether, like green and red. Use this online tool to easily check the accessibility of your color combinations.

  1. Include video captions.

Closed captions are especially important for hearing impaired viewers. Lots of viewers will watch without sound anyway, so be sure to connect with them as well. Subtitles are also great for viewers watching in their non-native language and can even help children learn to read.

  1. Choose emojis carefully.

Some emojis may not translate to text as you expected. For example, there are several types of emoji symbols for automobiles, but did you know the difference?


oncoming automobile

Not quite the same … This site allows you to check the textual translation of emojis by hovering over them. Also, be sure to put spaces between the emojis.

Want to go further ? We are hosting a webinar on September 30 where we will explore our members’ digital accessibility goals, best practices and tools to provide equal access to media content online. Make sure to reserve your spot now!

“The strength of the Web lies in its universality. Access for all, regardless of their disability, is essential. Tim Berners-Lee, Director of W3C and inventor of the World Wide Web – 1997

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