4 questions to ask before creating your social media content strategy
When it comes to building your social media content strategy, it’s good to understand what you want to accomplish before you jump in. That’s why we’ve organized our top four questions to ask yourself before creating your social media content strategy. By reviewing these four questions, you will find that creating your monthly content will be much easier than you think! Let’s get started.
1) Do I understand my audience and do I know where they are “hanging out” online?
This is the first question you should ask yourself when it comes to building your social media content strategy. Awareness Who your audience is, and or you can find them online is a crucial aspect of creating meaningful, engaging and useful content. At Curve, we suggest that each of our potential clients take a ‘discovery’, which is a deep dive into their business, their current marketing initiatives, and how they can best reach their target audience through our customer persona exercise.
Whether you are a small, local business or a large corporation, performing a discovery analysis should be your first step. Understanding your brand as a whole will help you better understand what you want to work on and how you should prioritize your time. The end result of a discovery not only answers the above question, but it gives you a clear, crystal-clear roadmap of your marketing steps and who your target audience is.
2) Do I have a concrete execution plan?
It’s great to understand better Who you are marketing and How? ‘Or’ What to execute your marketing, but without a concrete plan, what’s the point? We suggest that you assess your current social media content strategy in what we call a social media audit and set specific, measurable, achievable, relevant and time-based (SMART) goals that you can achieve on a weekly, monthly and quarterly basis. Doing so will make it easier to assess the success of your strategy. And when it comes to building your monthly content calendar, you’ll be able to run it with ease!
3) Do I have access to a social media scheduler that will work for me?
Planning your social media content across all platforms is one of the best things you can do. It saves you time, lets you create content one month at a time, and gives you peace of mind when you’re busy with other tasks.
At Curve, we’ve worked with a variety of social media planning software, including Hootsuite, Planable, and Facebook’s publishing tools, all of which meet the different needs of our clients. There are so many planning platforms in different price ranges that you will be able to find one that fits your needs and budget accordingly.
4) Do I have the right content creation tools?
When it comes to creating content, it doesn’t have to be revolutionary, but it needs to get your message across to your audience. If you’re new to content creation, you’ll need access to the right tools to get the job done. Whether you’re looking for user-friendly graphic design platforms, digital writing support tools, or the best free stock images online, there are hundreds of places to find them. We’ve made it easy and brought together our top three online tools here:
Canva is an online graphic design platform with thousands of templates, a large selection of fonts, and other graphic design elements that you will find useful. Canva offers a free version that includes access to most of their features, and the upgraded version of Canva Pro costs you less than $ 20 per month. It’s a great investment that our team uses daily for organic social posts, Facebook and Instagram ads, brand presentations, and monthly reports.
Unsplash is an online library of over two million FREE images. We use Unsplash on a daily basis for almost all of our clients. Unlike traditional image websites like iStock and Adobe Stock, Unsplash allows the use of images for commercial purposes without needing to credit the artist or pay per image.
Grammarly is an online writing aid that can be used virtually anywhere! We love Grammarly because it offers both free and paid versions, so you can choose a plan that best suits your working style. It’s a great tool to use if you spend a lot of time writing, even if it’s not directly for social content. Grammarly is great for catching the little things we often look beyond, especially after a few edits!
Once you’ve answered all four questions, you’ll be off to the races! We’re sure you’ll have four more questions to jumpstart your content strategy, especially if you’re starting from scratch, and that’s absolutely correct! If anything, these questions will serve as a foundation from which you can build.