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4 questions to ask before creating your social media content strategy

When it comes to creating your social media content strategy, it’s good to have a good understanding of what you want to achieve before you get started. That’s why we’ve picked out our top four questions to ask yourself before creating your social media content strategy. By examining these four questions, you will find that creating your monthly content will be much easier than you thought! Let’s start.

1) Do I understand my audience and know where they “hang out” online?

This is the first question you should ask yourself when creating your social media content strategy. Awareness who your audience is, and or you can find them online is a crucial aspect in creating meaningful, engaging and useful content. At Curve, we suggest that each of our potential clients take a “discovery,” which is a deep dive into their business, their current marketing initiatives, and how they can best reach their target audience through our client persona exercise.

Whether you are a small local business or a large enterprise, performing a discovery scan should be your first step. Understanding your brand as a whole will help you better understand what you want to work on and how you should prioritize your time. The end result of a discovery not only answers the question above, but it gives you a clear roadmap of your marketing steps and your target audience.

2) Do I have a concrete execution plan?

It’s good to understand better who you market and How? ‘Or’ What to execute your marketing, but without a concrete plan, what’s the point? We suggest you assess your current social media content strategy in what we call a social media audit and set specific, measurable, achievable, relevant and time-bound (SMART) goals that you can achieve on a weekly basis, monthly and quarterly. Doing so will make it easier for you to gauge the success of your strategy. And when it comes to creating your monthly content calendar, you’ll be able to execute it easily!

3) Do I have access to a social media planner that will work for me?

Scheduling your social media content across all platforms is one of the best things you can do. It saves you time, lets you create a month of content at a time, and gives you peace of mind when you’re busy with other tasks.

At Curve, we’ve worked with a variety of social media planning software including Hootsuite, Planable, and Facebook’s posting tools, all of which meet the different needs of our clients. There are so many scheduling platforms at different price ranges that you will be able to find one that suits your needs and budget accordingly.

4) Do I have the right content creation tools?

When it comes to creating content, it doesn’t have to be revolutionary, but it has to get your message across to your audience. If you’re new to content creation, you’ll need access to the right tools to get the job done. Whether you’re looking for user-friendly graphic design platforms, digital writing aids, or the best free images online, there are hundreds of places to find them. We’ve simplified things and collected our top three online tools here:

Canva is an online graphic design platform with thousands of templates, a great selection of fonts, and other graphic design elements that will come in handy. Canva offers a free version that includes access to the majority of their features, and the upgraded version of Canva Pro costs you less than $20 per month. It’s a great investment that our team uses daily for organic social posts, Facebook and Instagram ads, brand presentations, and monthly reporting.

Unsplash is an online library of over two million free images. We use Unsplash daily for almost all of our clients. Unlike traditional stock image websites like iStock and Adobe Stock, Unsplash allows the use of images for commercial purposes without the need to credit the artist or pay per image.

Grammarly is an online writing aid that can be used virtually anywhere! We like Grammarly because it has both free and paid versions, so you can choose a plan that best suits your work style. It’s a great tool to use if you spend a lot of time writing, even if it’s not directly for social content. The grammar is great for catching the little things we often look past, especially after a few rounds of editing!


Once you’ve answered all four questions, you’ll be off to the races! We’re sure you’ll have more than four questions when starting your content strategy, especially if you’re starting from scratch, and that’s totally fine! If anything, these questions will serve as a foundation from which you can build.

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