Media content

4 must-have tools to help you create amazing social media content

As a marketer, you usually have a range of different goals that you are working towards simultaneously at any given time. These could include building brand awareness, generating more leads, increasing conversions, etc.

In a social media context, to get the best results, you need great content. The digital space is very competitive, and in order to grab and hold attention you have to constantly create new and compelling material, possibly in a variety of formats.

And the importance of such efforts cannot be overstated. Today, some 54% of social browsers use social platforms to search for brands and products.

With great social media content, you can grab attention, build trust, and increase brand awareness among your ideal audience.

Your content is the first step, and in order to create great social media content you still need the right tools.

Here are four must-have tools that will help you with your social content efforts.


Video is the most shared and engaging type of content, on average, across all social media platforms. Nowadays, most platforms have built-in auto-play video, which can help grab attention when people are scrolling through their feeds, while it’s much easier, in general, for consumers to. take a short video summary as opposed to a written blog post.

As such, you need to determine if and how you can use video in your approach, but creating marketing videos can seem daunting at first.

With Animoto, however, you can start creating professional videos for your social media campaigns, even if you don’t have a big budget or design skills.

First of all, Animoto provides templates for different needs. Some of the models available on Animoto include:

  • Behind the scenes videos
  • Explanatory videos
  • Promotion of products and services
  • Testimonials
  • Tutorials

After finding the template you want to customize, Animoto has a simple editor that even a novice user will have no problem using. It is incredibly easy to download videos, pictures, and music to create unique videos.

And even if you don’t have any video clips and images to use, Animoto has a library of over a million licensed videos, images, and music that you can use to create a unique video.

When you’re done creating your video, Animoto lets you share it directly to your social media pages. And with sharing options on Facebook, Twitter, Instagram, YouTube, and 10 other channels, you won’t even have to leave Animoto to share your video.

If you are creating a video for a future campaign, you can also upload your video content in 360p, 480p, 720p, and 1080p resolutions.


You’ve probably heard that a picture is worth a thousand words. Well, there’s that – and there’s also the fact that images work better than text-only updates on most of the major social networks.

A Buffer study found that tweets with images, for example, see 150% more retweets and 89% more favorites than those without.

Tweets with images outperform tweets without images on every engagement metric, and so do just about and social media.

So you need visuals – and luckily there are now plenty of easy-to-use tools to help you with your imaging process.

Canva is one of the best out there, and with over 8,000 social media post templates, you’re bound to find templates for any occasion.

Canva’s templates are grouped under different social media channels, making it easy for you to create images that meet the size requirements of each social media platform. You also have the option to upload your own images for editing.

Editing your images is easy, even for a non-designer, as Canva’s drag-and-drop editor lets you customize images and add text. And the best part is that you have access to all these features with a basic and free account.

Canva also allows you to add up to 20 teams to a profile, with each team consisting of up to 3,000 members. You can also assign roles to each team member.


Without data, creating the right social media content for your audience is just a guess. But with BuzzSumo in your arsenal, you can make sure you focus on the exact key topics and types of content that resonate the most within your target market.

BuzzSumo lets you find the best performing content on any topic or website.

Let’s say you want to create some content on how to start a business – you can enter the topic in BuzzSumo, and the tool will return a list of posts on the topic that have seen the most shares on social media over the course of the year. last week. , month, year, etc. You can also filter these results based on content type, word count, and even country.

As you can see in this example, BuzzSumo also provides a list of the social media channels where each post has seen the most shares, giving you insight into where to focus your efforts when promoting your content.

Apart from searching for topics, you can also, as mentioned, search for specific websites. By going to your competitor’s website, for example, BuzzSumo can show you their top performing content, giving you even more insight into the data on which to base your own approach.

BuzzSumo also provides listening tools that can track what people are saying about your business, industry, or competition. From these mentions, you can find leads, sales opportunities, customer complaints, or buyer’s weak spots.

You can also set up alerts for key term mentions, so you can be notified in real time.


As a social media marketer, you also need to stay on top of industry news, keep tabs on what your competition is posting and learn from their approach.

You can, of course, just search the individual websites for each, every day, but Feedly can save you a lot of time by providing a feed of the latest updates in one feed.

You can create feeds based on your favorite topics, and after that you can add sources to your feeds. Using content from your sources, Feedly will make suggestions for similar sites.

Therefore, content discovery becomes easier for a particular topic. Additionally, Feedly allows you to save articles to Pocket and Evernote.

And besides catching up with industry trends and competitors, Feedly is useful for social media content curation.

To facilitate content curation, you can connect your feeds to Buffer, Hootsuite, Zapier, or IFTTT. This makes it easy to add relevant content to your social update queue. If you work in a team, Feedly also allows you to share your lists with team members.


To achieve your social media campaign goals, you need to create and share amazing content with your audience. This is the best way to build trust and ultimately inspire your audience to take further action.

The tools in this list all help with different aspects of the content creation process. Find the right ones for you and start creating social media content that gets results.

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