Media platforms

3 social media platforms to watch that aren’t Twitter

Social media marketing is an important tool in today’s marketing toolkit.

The key to success is knowing which platforms might be right for you.

According to data from WebStrategiesthere are three social media platforms that most deserve your attention, or rather will attract the attention of others.

Facebook. With over 2.7 billion active users worldwide, Facebook is a major platform that deserves your attention. What makes Facebook even more intriguing is its ability to target consumers based on psychographics (which studies consumers based on psychological characteristics and traits such as values, wants, goals, and interests).

Combine that with the ability to remarket content and use a variety of ad formats and you have a dual purpose social media option with digital advertising that is ripe for choice.

LinkedIn. Although similar to Facebook, the content the platform was designed to share is a bit different. Yet that is the good thing. LinkedIn, owned by Microsoft, was designed for professionals to share intellectual knowledge, job updates, educational updates, job postings, and more. It is a total powerhouse when it comes to a social platform for professionals. What do I mean by that? According to Hubspot, LinkedIn is 277% more effective at generating leads than other social media platforms. Although the community on LinkedIn is smaller than that on Facebook, it is not to be neglected.

Youtube. Owned by Google, it is used by millions of people and has become a regular search tool. The power of posting content on YouTube is that Google places great emphasis on video content, which can help drive traffic to your website. With video marketing to connect with your audience, it’s best to keep videos concise, informative, and located where your customers are likely to encounter them. In advertising, YouTube ads can be a cost-effective option. Their policy is that if your ad isn’t shown in full (if the user clicks “skip ads”), you don’t pay.

What’s most important to note about all social media marketing and advertising options is that you stay focused on the core pillars of audience, message, and channel. Be sure to do your research and choose the platform that allows you to reach your audience in the best and most effective way.

You might be wondering about Twitter, the other big social media platform. Twitter can be a bit of a different beast for a variety of reasons, so check back next time we discuss the great tweeting machine and how it can benefit you.


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