3 Key Tips on Social Media Content Templates and Why You Should Use Them in Your Efforts
As stated by most social media marketing guides, consistency is key. Maintaining an active and engaging presence is what will help you build a digital community, expand your presence, and ultimately build connections that will lead to sales.
But it’s not just the post itself that’s key to this effort – keeping your social updates consistent is key too, as every update, tweet and story frame can be used to boost your brand image and help establish your presence. Using similar colors, similar tones, same fonts – each of these must be considered, and for the most part this will also mean establishing content patterns, which can help on that front.
This is something that is often taken for granted or even forgotten. Still, templates are important because they help you communicate about your business or organization more consistently and effectively.
Establishing brand models should be a key consideration for any business looking to establish their social media presence – and while it may be something you already use yourself, as part of your own publishing practices, it is also worth highlighting the basic patterns in your organization and making them a focus.
Get into a “model mindset”
If you organize your marketing activities with a model mindset, then it is much easier to set up new creatives, messages and communications on digital destinations.
Regardless of the specific tools, templates, or systems you use today, we recommend that you define all of your marketing activities in discrete pieces or content blocks and track them closely.
To be successful, you should always try to follow these important marketing hygiene practices.
1. Develop consistent details across the company, departments, or campaigns
Admit it: you want to keep your creative assets in one place, but they usually end up scattered in shared files or appearing live in different media libraries on the web. Templates help you avoid this.
- Collect your creative banners, logos and other branding assets and keep them updated centrally. Use at least one shared access file.
- If you have specific brand colors and fonts, adopt them and use them wherever you can – here’s an example of brand consistency in colors and fonts on Instagram from makeup brand ‘Go-To’ ‘.
- Know the latest description of your business or service, long and short phrases, addresses, contacts. Make sure they are listed the same on all your social media profiles.
- If you’re running a time-limited campaign that changes your brand creative and messaging, be sure to package them well for rollout and rollback.
- If you have different campaigns for targets, remember where they exist through your social sites. Don’t forget to adjust tactics for channel attributes.
- If some of your websites or social sites are fallow and no longer used, take the time to redirect somewhere else or say where you’ve moved.
2. Coordinate all kinds of marketing activities using templates
For any business, your social communications should have something useful to offer or entertaining to say. Of course, it’s important to maintain your brand’s sensibility and voice, while allowing your social media communicators to develop two-way interactions.
We believe it is essential to look like the same organization throughout these activities.
- Product/Service Offers, Offers, Sales and Rewards – Make sure you have a “look” for your promotions, in order to be recognized when items are shared from your social network. Here is an example of a set of story templates designed for promotions.
- Corporate events in person or online – While you may have an event, venue, virtual location, agenda, or even great speakers, be sure to reflect your business while promoting it.
- Feedback via surveys, polls, reviews, promoter net score – Remember that ratings and reviews are part of your business, be prepared to respond to customer responses.
- Global Lead Generation Efforts – Develop your offers carefully. Your response style, lead generation form, and other touchpoints should reflect your current messaging and branding, and not get old.
- Digital publication via newsletters, announcements, blogs – Always be aware of company news, offers or products, so that your readers can effectively share and promote for you.
- Consistent messages and amplified offers to your fans – Focus on giving your fans, prospects and customers reason to talk about you and share you in their circles, via social media (without being pushy)
3.Rrely on templates to market consistently across social posts, email, and your website
Perhaps the most important reason to use the mindset of models is for cross-channel communications.
After all, your fans, prospects, and customers will see you in different places.
- Make sure that what you communicate on your social networks corresponds to the content of your website.
- If you’re attracting email signups, make sure your emails incorporate elements of what you share on social media.
- If you’re targeting specific audiences in a social channel, be sure to connect them to landing pages or web pages that match.
- When launching campaigns, make sure your offers, expiration dates, response channels, and support details are fully aligned.
How can you put the “role model mentality” into action?
We strongly suggest planning your marketing activities in advance, rather than redirecting or copying content that is just at your fingertips.
There is a certain sense of relief when you are ready. If you identify with one or more of these next statements, then you are already on the right track.
- You regularly produce offers and events, at least once a week.
- You adjust campaigns and creatives and make changes to all marketing activities.
- You test lead generation, with social media ads, landing pages, and lead generation forms.
- You distribute marketing tactics reliably and consistently across messaging and social channels.
- You have a mix of static and dynamic marketing activities to coordinate.
A role model mindset can help improve your social media marketing, especially since interested followers can discover you through multiple channels. It’s important to keep your messages consistently organized in digital environments, and I hope these tips give you something to think about and add to your process.