3 key ideas on maintaining brand consistency across different social media platforms according to Audrey Victoria. Sponsored Content – Sponsored Content
Social media is all about connection, each platform offers different ways to engage and connect with an audience. As a brand, staying trendy and relevant by making the most of each of these platforms is essential. Beauty YouTuber Audrey Victoria understands what it takes to build a brand online and use all social media platforms to keep your image consistent. In less than a year, she managed to expand the reach of her popular YouTube beauty channel, through TikTok and Instagram. Here, Audrey Victoria shares her insights on maintaining consistency across platforms while growing your brand.
Improve your visuals
According to Audrey Victoria, a lot of people assume that striking visuals are only for Instagram, but she shares that an easy way to keep your branding consistent across all platforms is to have striking visuals and the like. You can do this by deciding on a branding color and filter that defines each image you share. It can be as subtle as deciding to stick with just warm tones, but it’s a simple way to maintain a recognizable, branded aesthetic.
Find your voice
Before you even think about expanding your brand and reaching a wider audience, Audrey Victoria insists that you need to know how you want your brand to be perceived. Someone’s perception of a brand can happen in seconds, a crazy amount of exclamation points and emojis in your content can instantly signal that your brand is young and exuberant, for example. She advises establishing and becoming comfortable with your brand’s “voice” and making sure you keep that “voice” consistent across all platforms.
Perfect your profile picture
Linking your branded accounts and staying consistent can be as easy as using the same profile picture for each platform. Audrey Victorica shares that your brand image is extremely important. She advises sticking to one image, whether it’s your logo or a professional portrait, and using it on all social media platforms. This ensures that your brand remains recognizable at a glance as you comment, message, and easily post and link your brand to your content across all platforms.
With so many different platforms available to connect with your audience, keeping them cohesive can seem daunting. Audrey Victoria thinks there is no need if you take the time to establish your brand and build its unique image.
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