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11 tips to always keep your social media content on brand


As with other marketing efforts, social media can sometimes be a challenge as it has to balance customer appeal and stay true to their brand promise. But with so many social media platforms, trends, and innovation opportunities, it can be easy to let the brand’s message get lost along the way. So how does a business maintain all of its different branded social media profiles and content with each post? Below, 11 experts from the Young Entrepreneur Council (YEC) examine the following question:

“What’s one piece of advice you have for businesses looking to keep all of their social media content on-brand, and why is that important? “

Use these tips to make sure your social media matches your brand’s message across all channels.

1. Be authentic to yourself

“I think the key is to be authentic to yourself and your brand. It can go a long way. The other part is tailoring that to the particular social media you use. You can still be yourself on Instagram, Twitter, and YouTube, but you have to do it in a way that works for that particular platform. I think being authentic is going to shine as a common thread through your content. ~ Sean Ogle, Location Rebel

2. Create a style guide

“It’s important for a business to create a style guide that team members can refer to when creating social media content. A style guide can include your brand colors, graphics, and tone of voice guides your brand should be associated with. A simple document like this can help keep your social media content consistent. ~ Syed Balkhi, WP Beginner

3. Define the key result

“Define the key outcome your social content should project once it goes live. The format or style may vary, but the end goal should be consistent. The right message, the right company values, or the vision across the company should be across all channels and publications. ~ Mario Peshev, DevriX

4. Document everything

“Ensuring that all branding efforts, past work and future projects are well documented is essential to keeping content on the brand. This helps reduce confusion over what the brand’s voice should be, who the target audience is, what design styles should be used, and helps ease the transition from one social media content manager to another. ~ Diana Goodwin, MarketBox

5. Establish content pillars

“One tip we have for companies looking to keep all of their social media content on-brand is to establish content pillars of what they will post on social media. Content pillars highlight the main topics they want to explore when talking about their brand, along with key messages and brand values. ~ Alfredo Atanacio, Uassist.ME

6. Study the available platforms

“Study current and upcoming platforms and identify the ones that best suit your branding image. Otherwise, creating an account is a waste of time and money. For example, Facebook has adware and algorithms that you can use to identify and reach a target audience. The Pillowfort site is currently offline, but when open to the public it can help you reach entire segmented communities. ~ Duran Inci, Optimum7

7. Create multiple personas

“To keep all of your social media content on brand, it helps to create multiple marketing personas. Marketing personas are also known as buyer personas, which describe details about your target audience. Because different users use different platforms, you can better market to different groups of your audience while keeping your branding aligned. ~ Stephanie Wells, Formidable Shapes

8. Use social media management tools

“A consistent message is vital for social media branding. Tone, visuals and purpose should be combined in a coherent way. That’s a lot for a team to juggle. That’s why we use social management tools to centralize our ideas on a signal dashboard. Once ideas are approved, posts go live and engagement is analyzed to improve future posts. Using tools helps us stay true to the message and be creative. ~ Shaun Conrad, Online Guitar Repair Course

9. Ensure visual consistency

“Make sure your visual aesthetic is consistent across all of your social media platforms. Logo, colors, fonts, images and layouts should match so that a client or client can identify your business at first glance. ~ Kristin Kimberly Marquet, Marquet Media, LLC

10. Link your website and feeds

“You can keep your social media branded by linking your website and feeds. When people visit your business page and see your Facebook feed in the sidebar, they’re more likely to follow you, especially if you include a follow button right next to it. Now when they see your posts while browsing Facebook, they will remember your website and likely come back. ~ John Brackett, Smash Balloon LLC

11. Encourage user-generated content

“The best way to keep your social media content on brand is to encourage user-generated content. For example, you can encourage your followers to share photos of themselves enjoying your product. Not only do you get the engagement with your audience, but you also get branded promotions from people who really love your product. ~ John Turner, SeedProd LLC

Image: Depositphotos

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