10 tips for getting the most out of social media platforms and tools
There is an ever-growing list of social media platforms and tools that businesses can use for marketing. But opening accounts is just the beginning. You also need to be able to make the most of the tools and features available to you. Read advice from members of the online small business community below.
Find out what Twitter users want from your content
Twitter can be a bit confusing for some brands. You may not know exactly how to interact with subscribers using limited characters and media. So it’s worth looking at the research on what people expect from the platform. This article from Social Media Today by Andrew Hutchinson understand search directly from Twitter.
Convert Instagram followers into paying customers
An active social media following can be an asset, but only if you are able to convert them into customers. A few extra steps can help you close sales once you’ve built a following. Learn more in this article Startup Bonsai by Christopher Benitez. Then visit the BizSugar Community to see which members are saying.
Boost your engagement on Twitter
Twitter is a great place for quick conversations and responding to customer service requests. But many brands struggle to foster a consistently high level of engagement. To learn more about this topic, read this social media HQ by Christian Zilles.
Consider using Facebook video ads
Facebook offers a variety of advertising styles to connect businesses with customers. Video ads can be particularly powerful in communicating a message. This Chloe West Sprout Social post includes a guide to Facebook video ads for small businesses.
Using social media for workplace marketing
Social media isn’t just for communicating with customers. It can also be an effective method of communication in the workplace. Learn how to post messages to employees on social media in this Article from Pixel Productions by Karen Anthony.
Save time by posting new content on social media
With so many social platforms and post types, posting to social media can take a bit of time. However, there are tools available to make publishing more efficient. Lyne Wildwood Comments an option in this Blog Assistant article.
Use These Social Media Tools for Freelance Content Writers
Social media is ideal for content writers looking to promote their services. But some platforms and tools are better suited to this niche than others. elie cobbler compared two social media tools for freelance content creators in this Inspire to Thrive article.
Check out the hottest marketing trends of 2022
Social media is definitely an important part of the marketing landscape in 2022. But it’s not the only trend marketers should be focusing on this year. Rizza DC outrun 12 trends for this year. And the members of BizSugar commented on the post here.
Host Social Media Contests Using These Free Apps
Giveaways can increase engagement and help you reach more people on social media. However, organizing all the entries can be a challenge. In this article, Adam Connell lists several apps available to help you organize successful social giveaways.
Master the art of marketing yourself
Social media isn’t just for promoting your business. It can also help position you as an expert in your industry, which could open up more opportunities in the future. Marty Zwilling of Startup Professionals Thoughts actions tips for marketing yourself in this article.
If you’d like to suggest your favorite small business content to consider for an upcoming community roundup, please send your hot tips to: [email protected]